湖北省文化和旅游厅

2026版湖北文旅形象宣传片发布！

一条江奔流千年，一缕风浩荡千古，这就是湖北！

大江东去，滋养千年荆楚；

The mighty Yangtze rolls eastward, nourishing the land of Jingchu through the ages;

楚风浩荡，激荡万古长歌。

The song of civilization has never ceased, its spirit enduring from generation to generation.

湖北，三江并流，水润灵秀。

Hubei, where three rivers flow together,is nourished by water and exudes a serene beauty.

恩施大峡谷壁立千仞，神农架挺起华中屋脊。

Enshi Grand Canyon stands with sheer cliffs that pierce the sky；Shennongjia rises as the rooftop of Central China.

造化偏爱此地，落笔青绿千里。

Nature has lavished its favor upon this land, painting a thousand miles in shades of blue and green;

万物栖息其间，自在生长。

Here, all living things find a home and flourish freely.

武当问道，天地逍遥；

On the Wudang Mountains, seekers pursue the Way, roaming free between heaven and earth;

四时花开，山河生香。

through all four seasons, flowers bloom and fragrance drifts across mountains and rivers.

湖北，厚积千年，人文荟萃。

Hubei — enriched by thousands of years of history, with the enduring legacy of Chu flowing through its veins.

屈家岭、石家河实证农耕肇始，

The Qujialing and Shijiahe cultures bear witness to the dawn of agricultural civilization.

编钟乐舞、屈宋辞赋写就人文华章，

The music and dance of ancient bronze chime bells, together with the poetry of Qu Yuan and Song Yu, composed magnificent chapters of Chinese culture.Their verses still resound with the sweeping spirit of Chu.

云梦简牍，刻录秦汉文明；

The Yunmeng bamboo slips preserve the record of Qin and Han civilization;

楚腔汉韵，唱起人间百态。

The melodies of Chu and rhythms of Han sing of life in all its richness.

听白云黄鹤玉笛，观文武赤壁惊涛。

Hear the jade flute beneath white clouds at Yellow Crane Tower;Witness the ancient battlefield of the Three Kingdoms at Chibi and the Chibi at Dongpo. They have weathered the tumultuous waves of history.

楚脉千古，如大江奔涌，

Through the ages, Hubei’s cultural legacy has flowed like the mighty Yangtze —

沉在岁月深处，也立在潮头之上。

rooted deep in the passage of time, yet always riding at the crest of the tide.

湖北，敢为人先，薪火相传。

Hubei, daring to lead, carries its torch from age to age.

从辛亥革命第一枪，

From the first shot of the 1911 Revolution,

到鄂豫皖“28年红旗不倒”，

to the Hubei-Henan-Anhui revolutionary base, where the red flag “never fell for 28 years”;

一曲洪湖水，美名天下扬，

from the beloved song of Honghu Lake，whose fame has traveled far and wide

万里长江第一桥“天堑变通途”，

The first bridge of the Yangtze River, spanning a thousand miles, has transformed a natural barrier into a thoroughfare.

三峡大坝“当惊世界殊”，

to the Three Gorges Dam, an engineering marvel that astonished the world;

南水北调中线工程,一泓清水永续北上，

and the Middle Route of the South-to-North Water Diversion Project, safeguarding a vital source of life.

任凭时代浪涌，这片土地始终挺立潮头。

No matter how the tides of history have surged, this land has always stood at the forefront of its time.

湖北，平畴沃野，物阜民康。

Hubei, with vast fertile fields, enjoys prosperity and the people's well-being.

“湖广熟、天下足”，

“As goes Huguang's harvest, so goes the empire's grain” —

稻浪翻涌，鱼肥虾美，

rice waves ripple, fish and crayfish thrive;

万里茶道，走出一片树叶的史诗；

Along the Ten-Thousand-Mile Tea Road unfolds the epic journey of a single leaf;

汉绣织锦，写下光阴流转的传奇。

embroidered patterns and woven designs inscribe legends that flow through time.

古老的智慧从未褪色，新生的锐气正在生长。

Ancient wisdom has never faded, and the vigor of renewal is ever growing.

湖北，落子天元，得中独厚。

Hubei — at the very heart of China, uniquely blessed by its central location.

触达全球的客货运航线贯通四大洲，

Passenger and cargo air routes connect Hubei with four continents.

四小时高铁圈，不惧山海遥远

a four-hour high-speed rail circle defies the vastness of mountains and seas;

240小时过境免签，尽情拥抱世界

a 240-hour visa-free transit policy opens its arms to the world.

国际范、年轻化、创新潮,

International in flair, youthful in spirit, innovative in drive —

光芯屏端网，集群成势。

Hubei is building powerful industrial clusters in Optics, Chips, Displays, Terminals and Networks.

它将“九省通衢”的千年盛名，

It is transforming its centuries-old reputation as a transportation hub linking nine provinces

书写为创新奔涌的时代新篇。

into a new chapter defined by innovation and momentum.

山水为底色，文脉作根系，

With mountains and rivers as its canvas, and a rich cultural heritage as its roots,

江湖烟火气，迎来八方客。

Hubei welcomes visitors from near and far with the warmth and vitality of everyday life along its rivers and lakes.

今天的湖北，

Today, Hubei

正以更开放的姿态拥抱世界，

is embracing the world with ever greater openness,

书写打造世界知名文化旅游目的地的新篇章，

and writing a new chapter in its journey to become a world-renowned cultural and tourism destination.

知音湖北 欢迎您！

Welcome to Hubei!